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Consultancy Marketing Deal Brings down Publisher of the Wall Street Journal Europe

MR - Andrew Langhoff, Managing Director of Dow Jones & Co. Europe, Africa and the Middle East, and publisher of the Wall Street Journal Europe, stepped down recently after an internal investigation found that a marketing deal signed with Ann De Jaeger, and the HR strategy firm where she serves as a Partner, cast the editorial integrity of the WSJ Europe into question. Ann De Jaeger's firm, the Executive Learning Partnership, also purchased a large number of newspapers as part of the deal, which had the effect of inflating circulation numbers. The WSJ Europe published two articles on 14 March 2011 and on 14 October 2010 that appeared to be legitimate editorial content, but were associated with the marketing partnership, and for which Dow Jones had been compensated. This Research Note includes details on the Dow Jones case, and our perspective on why it's important for clients to vet the intrinsic value of thought leadership content, and not simply take it at face value. (905 words) . . . (to read the remainder of this article, please log in below.)
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